What is recommerce? Recommerce can be considered a synonym for reselling or aftermarket sales. It covers the process of selling a like-new or used product that has been previously owned. The buyers may go on to repair, refurbish, recycle, resell, or reuse the items they’ve purchased. How big is Recommerce/ Resale market? The resale market continues […]
Experiential marketing at its best – Lessons from Coldplay concert. Recently, I witnessed two live concerts in Dubai. (I am not a fan of live concerts but thanks to my better half who keeps me updated with city events). First concert was of legendary Indian singer Asha Bhonsle and Sonu Nigam which witnessed a crowd […]
Conversational commerce: Conversational commerce is where e-commerce and technology intersect, allowing brands to connect with their customers in new ways, 24/7. Gone are the days of filling out an online contact form and waiting for a response during “business hours,” or trusting in a company that doesn’t consistently engage on social media. Personalization is key […]
Recently, while traveling and browsing the inflight magazine, one article caught my attention. The article was on the fragrance markets in China and shared some key insights on the Chinese consumer’s preferences and buying patterns especially when it comes to fragrances. One of the insights that came out from the study was the usage & […]
Beauty sector in Africa The beauty & fragrance sector is the closest to my heart; living in the African continent for over 11 months now and observing the beauty trends amongst millennials and Gen Z daily, I am going down pen down some of my learnings. The Beauty market: This market, currently valued at $65.93 billion with […]
Fragrances blending both fashion & Business houses Recently there has been an upsurge in fragrance launches across the globe. Earlier fashion houses like Chanel, Dior, Gucci, etc who had established themselves as fashion brands introduced their signature fragrance lines to personify their presence and keep their customers engrossed with the brand personality. This trend was […]
Freakonomics means the asymmetrical information, and irrational behaviors that influence cultures and businesses beyond economics. The statistical data often DO NOT explain how consumers behave. Do you know the business model of Mcdonald’s? Previously, I had penned an article on the business model of McDonald’s’ which is not a burger fast food QSR but a […]
How Multi Touch Attribution is helping omni-channel retailers? In retail, you need to build systems/ processes wherein you can measure each and every touch point that involves customers. The User Journey initiates several steps prior to the customer making a visit to your store. It starts from the Discovery stage wherein your customer sees your […]
Social Influence Most of the brands and brand owners hesitate to allow their store personnel’s to develop their social influence & help the brand create a “community”. My article may not go well with digital agencies as they will tend to lose their clients. As a retailer, one of your key strength is direct access […]
Retail Mantra -Look for gaps Modern-age retail is all about experimentation and bringing out concepts and themes that can create excitement as well as engagement amongst the targeted customers. One such concept that caught my eye, it’s an American brand called Container Store. They have a very focused category called College Shop. The concept is unique since […]