Retail myth – Retail Tech will save struggling retailers.
The Most talked discussion topic – Tech in retail
The latest discussion topic in any retail conference in 2024/25 had been on Experiential retailing.
Basically, providing your customers /shoppers something more than just product and excite them with the experience in which the customer could immerse themselves.
Off lately, the store designs are based on below insights
– “Build a store which initiates engagement, immersive experience rather than just showcasing the products.”
Ideal way: (My perspective)
Lay out the floor plans in a theatrical way in which your merchandise could become a main cast communicating the brand’s storyline and conceptualization.
One basic learning which is often missed out by retailers and brands is that the customer prefers convenience and dialogue and hate to be engrossed in layers of technology.
Retail is a simple business – Keep it that way.
Ritesh Mohan
Use technology as an enabler to promote
- Story-telling
- Experiential retailing which sparks conversations & engagement amongst users.
Brands has to replicate their in-store experiences to online platform as well to keep synergy across touchpoints.
To learn about AI and fashion recommerce, click here.
Technology in Retail Case – Laura Mercier cosmetics.
Laura Mercier is leading this game with its immersive metaverse commerce presence using augmented/virtual reality from Apple.
Working with immersive shopping platform and Apple visionOS developer Obsess, the company utilizes web-based virtual reality (VR) and augmented reality (AR) to offer an HD-quality, 3D and 360-degree metaverse experience.
Laura Mercier has rolled out a beauty shopping app for Apple Vision Pro, which is controlled by a user’s eyes and hands and offered via the App Store.
To learn as to why fashion houses are launching their fragrance lines, click here
Check the video here.
Inside the app, shoppers can seamlessly explore Laura Mercier products while immersed in their choice of metaverse settings, such as a New York boutique or a Parisian design studio.
Visitors can watch expert tutorials featuring Laura Mercier’s latest products, which they can then seamlessly purchase directly within the app.
Technology in Retail posing real challenge for retailers:
How to replicate online experience to offline & vice versa?
Most retail concepts fail in the first stage itself i.e. to identify which aspect of the business need to be communicated across touchpoints.
So, what immersive experience have you witnessed in the middle eastern retail? Feel free to comment below.
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