“Are the Middle eastern retailers ready for Retail 3.0?” This is one of the questions, I was asked in one of the networking events recently. My reply to the questioner was “No”, the reason for me saying is that we as retailers and mall landlords are still running retail as a real estate business and […]
In recent research on digital marketing trends on Luxury brands by McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role digital marketing now plays within a luxury purchase. One point of caution here is that the digital revenue at the majority of luxury […]
As I write this article i.e. Management lessons that can transform you into a leader. These Management lessons are my learnings & interpretation from the book “who will cry when you die?” by Robin Sharma. By clicking the article link, you all have decided to live your life by choice rather than by chance. Find […]
Background of Food Delivery apps Food delivery apps or food-tech is no longer a cliché and is one of the most used services in the world today. With the advent of technology especially mobile apps, these food delivery apps have tapped on the “convenience” factor and are one of the fastest-growing sectors in food-tech business. […]
Trend-Jacking – The Background ‘Trend-jacking’ the word sounds so scary (resembling word hijacking). Trend-jacking is a terminology used by social media content writers or digital marketers as they try to optimize their post or article with the trending topics, or trending hashtags (#). Last week, I was in discussion with a leading social media influencer […]
The primary function of advertising is to influence and trigger “call to action” amongst its consumers to buy something. Advertising is an art of persuasion. Understanding how persuasion techniques are used in advertising is a science to reckon. Persuasion techniques can be either rational, irrational or emotional or combination of all three. I am inspired […]
One common question that everyone keeps posting at me is “What are upcoming retail trends and brands to watch out in 2019?” . So here I am penning down my views on retail trends in 2019. (I am taking a global perspective since there is a lot that the Middle Eastern retailers & mall owners […]
Walmart is driving Retail innovation. Walmart is the world’s largest company by revenue—over US$500 billion, according to Fortune Global 500 list in 2018—as well as the largest private employer in the world with 2.3 million employees across 6,363 stores. It is a publicly-traded family-owned business, as the company is controlled by the Walton family. If these credentials are not enough to open your eyes… […]
Entrepreneurship is a wonderful journey into “unknown” territory and only support entrepreneurs have is their IDEA. The first task for any entrepreneur is to develop a Business Plan. Believe me, the word “Business plan” scares a lot of entrepreneurs in taking a leap into the faith of their idea and most of them tend to […]
The biggest challenge for any mall management today is to drive footfalls into their tenant’s shops and add value to their tenant’s business. The answer lies in digital receipts or e-receipts. Digital receipts or E-receipts which is the bi-product of Big data or Artificial intelligence & Machine learning algorithms can offer some relief to mall’s […]