My inspiration to write this article comes from my personal experience post visiting several malls in the middle-east and seeing the desperation amongst the brands and malls to attract customer footfalls. Almost 90% malls today have become “Discount centers or Outlet malls” wherein their tenants (almost all the brands) are trying to attract customers with […]
Nowadays, the most trending topic in any networking is about Startup and entrepreneurial ventures. Recently I attended the middle east retail forum 2019 #mrf2019 wherein I met with wonderful people, retailpreneurs, successful retailers and mall developers. It was a very well organized event, ( i shall write a separate blog on the same soon). One […]
Jugaad- India’s answer to Minimum Viable product Recently, I was attending a webinar highlighting the importance of “Design thinking” for start-ups. One of the panelists mentioned Jugaad’s philosophy and it inspired me to re-write my previous article on “Jugaad – a frugal & flexible way to innovate” with the context of the current pandemic of […]
Stage set up for the Last-Mile logistics Recently, there was a news headline in one of the business dailies in UAE under “Last-mile Logistics headline” about one of the region’s leading e-commerce platform to initiate grocery deliveries to its customers. The headline got my attention and prompted me to deep dive more about “last-mile logistics” […]
Recently, one of my blog followers asked me a question as to what makes Luxury brands so aspirational and different. This question prompted me to write this article which will give you 4 “Must do’s” to build a luxury brand. Having worked and being involved in leading the team that produced a luxury concept arising […]
Recently I was brainstorming with one of my good friend who is also a retail professional in developing a loyalty program. My inspiration to write this article comes from the feeling that how we (marketers & retailers) tends to get myopic and lose out on overall objective or big picture. Securing customers’ loyalty goes beyond […]
Recently, I was asked this question by one of my Linkedin connection, who was responding to my article on Omnichannel retailing. His question prompted me to think about Phygital evolution more holistically and I realized that though every retail or digital consultants/ forums have been shouting from the rooftops for seamless multichannel integration which is […]
Do you know the foremost Must-have for being successful? Its Believe in yourself. Most of my readers would have noticed that I use a hashtag Believe in Yourself, every time I post my articles on social media i.e. #believeinyourself. Today, I have decided to reveal the secret for using this hashtag which aligns with my […]
“Is your social media strategy working for your brand?” We all know that social media marketing is a force that one cannot ignore. The new media requires a new strategy and mindset to leverage it. Loser’s mindset The most common mindset in today’s retail companies pertaining to social media is to hire a social media […]
Do you know what is the biggest challenge in today’s digital era for businesses? Here it is, we have access to gigabytes of information at our fingertips yet we fail to see or identify or decode this information/data into useful insights for our businesses. Zara, the Spanish fashion retailer has been fast to decode the […]
