Recently, one of my blog followers asked me a question as to what makes Luxury brands so aspirational and different. This question prompted me to write this article which will give you 4 “Must do’s” to build a luxury brand. Having worked and being involved in leading the team that produced a luxury concept arising […]
Recently I was brainstorming with one of my good friend who is also a retail professional in developing a loyalty program. My inspiration to write this article comes from the feeling that how we (marketers & retailers) tends to get myopic and lose out on overall objective or big picture. Securing customers’ loyalty goes beyond […]
Recently, I was asked this question by one of my Linkedin connection, who was responding to my article on Omnichannel retailing. His question prompted me to think about Phygital evolution more holistically and I realized that though every retail or digital consultants/ forums have been shouting from the rooftops for seamless multichannel integration which is […]
Do you know the foremost Must-have for being successful? Its Believe in yourself. Most of my readers would have noticed that I use a hashtag Believe in Yourself, every time I post my articles on social media i.e. #believeinyourself. Today, I have decided to reveal the secret for using this hashtag which aligns with my […]
“Is your social media strategy working for your brand?” We all know that social media marketing is a force that one cannot ignore. The new media requires a new strategy and mindset to leverage it. Loser’s mindset The most common mindset in today’s retail companies pertaining to social media is to hire a social media […]
Do you know what is the biggest challenge in today’s digital era for businesses? Here it is, we have access to gigabytes of information at our fingertips yet we fail to see or identify or decode this information/data into useful insights for our businesses. Zara, the Spanish fashion retailer has been fast to decode the […]
As most of you know that I spend most of my leisure time either reading or watching good movies which can inspire me. I normally observe the key functions like technicalities in production, VFX, story-telling format & overall direction of the movie. (Given the fact that I had previously managed a post-production digital agency myself […]
Recently I was a part of a group (mostly comprising of business owners) and we were discussing the importance of marketing & sales in our businesses and how we can improve this function in order to generate more top line sales. During the group discussion, lots of good points were tabled by each and every […]
Technology emerging as the savior for Beauty retail Background: As per figures released by Euromonitor International, Beauty retail or Beauty is one of the most promising sectors for the future growth of the retail segment & is valued at USD 9 billion in the Middle East alone. Our generation is really blessed in terms of […]
“What business is McDonald’s into?” was the question once asked by the founder of McDonald’s Ray Kroc to graduating students of a prestigious Management school. Most of the students quickly replied, “Selling hamburgers and fast food”. Ray Kroc smiling replied, “We are a Real Estate Investment Trust (REIT)”. A lot of us don’t realize that McDonald’s isn’t […]
