Gamification – A customer Engagement growth hack. Recently I took a certificate course on Digital First- Digital transformation retail journey. The course was really an eye-opener for me to start thinking from new perspectives i.e. Digital I hope that is the NEW NORMAL. Digital economics is not the only e-commerce but it is a new […]
Marketing Principles in the Digital world – A transformational reality. Off lately, I have seen many entrepreneurs struggling to market either their e-commerce sites or their digital ventures. They lack the key basic premise of marketing & advertising. The age-old marketing principles are still relevant. My article is dedicated to those early-stage entrepreneurs, who are […]
The Next wave of Luxury eCommerce. Last fortnight’s, the biggest headline in the eCommerce world of Amazon’s entry into luxury retail. Amazon.com Inc. in order to penetrate the luxury segment has launched a “Luxury Stores” platform. Oscar de la Renta is the first and only brand so far, but it is amazon’s first step to persuade […]
What is the Retail Renaissance? Post Covid19, as most of the sectors are gearing up for recovery mode, my article highlights the new era of a retail renaissance. Retail is one of the sectors most affected by COVID-19 in both positive and negative ways. There are sectors that are thriving in the current scenarios such […]
Ecommerce Business- Da Vinci code. In layman’s definition, Ecommerce is the modern way of reaching out to your customers and doing business with them. The pandemic has accelerated the process of digitization in various sectors and today in the era of lockdowns and social distancing, this medium i.e. e-commerce has emerged as a winner. This […]
How experiential retail is changing the customer experience? Millennials are no longer driven by product benefits and brands. they need experiences. Covid19 has accelerated this change in customer’s preferences even more & has put Beauty retailing into various challenges. Few of them are: Non-usage of testers as precautionary measures by cosmetics brands Low sales turnout especially if […]
Challenges being posed by OTT platforms on Movie theatres. Being a movie lover, I have always been curious about the economics behind this wonderland of Cinema and its magic. My curiosity was at its peak when I watched a new film starring Bollywood shahenshah Amitabh Bachan’s release on Amazon Prime “Gulabo sitabo” last month. What […]
Web & Mobile saving Retail As per the recent study done, the current pandemic covid19 has expedited the digital initiatives in several retail companies globally, resulting in convergence i.e. web & mobile. Web & mobile are converging to provide useful insights and are proving to be essential tools in the digital age marketing mix. The […]
The economy in Quarantine – Most affected F&B restaurants, Tourism & Aviation, Retail The coronavirus pandemic has affected the economy and the International Monetary Fund has declared that we have entered a global recession. Most of the sectors are badly affected especially Tourism, Aviation, Retail, Real estate, travel retail, hospitality sectors like F&B restaurants. With the majority […]
Understanding the shopper’s journey in a hypermarket/ grocery retail Recent research of consumers in a grocery retail/ hypermarket revealed 80% percent of the shopper’s time is spent simply in moving from one place to another, not looking at and purchasing items i.e. major chunk of time is wasted resulting in nil sales. The average hypermarket […]
