Travel Retail- A Game changer for retailers. Today brands and retailers are using travel retail for building their brands by targeting a much-focused audience. Travel retail or duty-free retailing or airport retail are the terminologies used by modern retailers for this emerging business channel. My article narrates some of my experiences acquired by spearheading travel […]
5 steps for goal settings will set you up for success. Goal setting is of key essence when it comes to being successful and writing your own destiny. I am going to share 5 steps for goal settings with all my readers. I had tried it on myself for the last couple of years and believe […]
Are you an effective Manager? The market dynamics are fast-changing, hence today businesses need effective Managers in 2020 to manage an ever-evolving workforce. Organizations need to respond faster, with fewer resources, to keep up with the ever-changing technology and globalization. My article is inspired by a book by author Spencer Johnson “The new One minute […]
Either you’re a winner or a loser- there is no middle ground in retail. Learn tricks from TJ Maxx. Read this article if You want to learn the retail tricks from TJ Maxx. It is a bold statement that I am making and most of you would have heard a famous quote from stars […]
“How to compete with Amazon?”. How do we sustain our topline sales amidst onslaught from online retailers? These were the few questions that kept buzzing in the recently concluded Retail Congress in Dubai. Post attending some of the keynote sessions during the retail congress, I am penning down my thoughts, providing tips and insights to […]
Are you creating Disruptions in your Business or industry? What is common between an alarm clock and a traditional camera film? Any guesses… “Both got disrupted & became extinct or outdated” I recall my student days, wherein the sound of the metal alarm clock used to wake up not only me but […]
What is Experiential Retail? Experiential retail is a type of retail marketing whereby customers coming into a physical retail space are being offered experiences beyond the traditional ones. The physical store becomes the center of customer’s engagement, the brands are not selling here but are becoming advocators & taking a consultative approach towards creating a […]
Forever 21 once carried a tag of America’s hottest fashion brand. Off lately, we heard in the news that the chain has filed for bankruptcy in the United States of America. Having worked with this brand and knowing it inside out & being an ardent fan of this brand, I even had the pleasure of […]
“Can you build a luxury brand without advertising?” “Interesting Question”… I replied to one of my connections who had raised this question to me in one of the networking forums. “To understand the very nature of luxury goods and behavioral study of luxury goods buyers, you need to understand the pillars of a Luxury brand”, […]
How often do we hear “ convert your weaknesses to strengths”? I am sure you all would have heard it a zillion times. In a recent study, psychologists and behavioral analysts have challenged this management adage. A new study revealed that you don’t grow by overcoming your weaknesses but you grow by strengthening your core […]
