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6 Comments

  1. Sumit Roy
    April 26, 2019 @ 6:07 pm

    Rent the Runway is a great concept.

    It works because they found an obvious emotional truth. No woman wants to be seen in the same dress by the same people.

    And they worked out a way to meet that need. Profitably.

    Instead of trying to grow the users at a loss so that they could sell off their data.

    Reply

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    […] I had previously written a case study on Rent the runway, read it here. […]

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    […] Learn How Rent The Runway created its empire, click here. […]

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    […] learn the Business model of Rent the Runway, click here. […]

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    […] Learn how Rent a Runway is on its way to becoming the Netflix of fashion, click here. […]

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  6. Is Customer acquisition the new name of Business? Rent the Runway. - Simplifying retail
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    […] To learn more about Rent the Runway business, click here […]

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