How Consumer Insights Drive Retail Success Beyond Dashboards The key in Business success is to observe the consumer’s insights and execute those insights to build and scale business. Most retailers monitor the key retail metrics on their dashboard daily to track the operations. However, success normally lies behind those dashboards. learn about Retail Myths, click […]
Walk into any mall in the UAE and one thing you will notice across all the stores i.e. Promotional messages, Part Sales, discounts etc. Currently, it is estimated that a middle eastern retailer runs promo campaigns and Part Sales campaigns almost 180-200 days in a year. This has brought tremendous change in consumer’s buying preferences […]
Private label brands- focus for retailers. Recently, I was reading a business paper and Kohl’s new strategy of focusing on Private label caught my attention. The article mentioned that Kohl’s private label outperformance was driven by its private labels like Tech Gear, Simply Vera Vera Wang, Lauren Conrad, and Flex. Three recently-launched home brands by […]
5 slides strategy Most of the people & businesses tend to perform better when they are challenged. In his book “the real-life MBA” author Jack welch narrates a wonderful strategic tool called 5 slides. While making the strategy, use this tool to your advantage. First slide of 5 slides method Provide the assessment of the […]
Markdowns a part of product Lifecycle Markdowns, often viewed as margin killers, can become a strategic asset when used to drive volume, traffic, and brand loyalty. The key lies in using data to manage markdown timing, pricing, and segmentation Retail markdowns are planned price reductions aimed at accelerating inventory turnover, clearing seasonal stock, and driving […]
Artificial Intelligence gaining traction in Perfumery This week, I met with one of my friend and trade partners over lunch, and the discussion took turn to fragrance manufacturing, as my friend had returned from attending a new fragrance launch in Dubai and was mentioning about the master perfumers’ work in creating a new fragrance. “In […]
Digital disrupted the consumer’s behavior Recently, while going to industry white papers, I came across an article from Google- Think Google, highlighting the changing consumer’s behaviors and it had highlighted this aspect using 4S method. This article got me intrigued and I kept on reading it and loved the explanation and kept thinking… so true, […]
What are perfume flankers? Perfumery is very close my heart as a business and as a product. Having spent over 20 years in the aromatic world, managing some of the biggest brands in the perfume sector, I am now sharing my insights on how using perfume flankers is one of the top business games. If […]
The Most talked discussion topic – Tech in retail The latest discussion topic in any retail conference in 2024/25 had been on Experiential retailing. Basically, providing your customers /shoppers something more than just product and excite them with the experience in which the customer could immerse themselves. Off lately, the store designs are based on […]
What is recommerce? Recommerce can be considered a synonym for reselling or aftermarket sales. It covers the process of selling a like-new or used product that has been previously owned. The buyers may go on to repair, refurbish, recycle, resell, or reuse the items they’ve purchased. How big is Recommerce/ Resale market? The resale market continues […]